What are visagism techniques for?

When configuring a styling, numerous variables should be taken into account to ensure they will make the person feel at ease with his or her appearance.

The type of silhouette and body proportions are fundamental when creating a style, but also the face type and its proportions.
For a good image consultancy, it is essential to include a facial study, which will allow us to suggest the most suitable make-up and hairstyling techniques, as well as the optics and complements to create the desired styling.

What is visagism?

The visagism is in charge of the study of the shapes and proportions of the face, and gives us the information we need to know not only what type of hairstyle, beard, moustache and make-up suits us, but also to choose the right optics and accessories.

The term visagism comes from the French word “visage“, which means face. The forerunner of the use of this concept was a French stylist named Claude Juillard, who in the 1980s began to study the face and its physical characteristics, which at that time were not been considered during make-up and hairdressing work.

Until today, the concept of visagism has evolved to include different techniques that help us to enhance the image of the person, improving their natural features.

What elements of the face should we take into account when carrying out a visagism study?

• Eyebrows: Eyebrows are key to design a perfect look. The eyebrows visagism is one of the most studied techniques, as they frame the eyes and face and influence facial expression.
• The chin: This area occupies a large space on the face and will be determinant in defining the typology of the person’s face.
• The cheekbones: The cheekbones are located in the central part of the face and occupy a large part of its surface.
• The forehead: The proportion of the forehead largely determines the shape of the face.
• The nose: Very characteristic of a person and relevant when defining a person’s face type.