The importance of Personal and Professional Image

Personal and professional image are communication tools. Are you aware of the message you are sending through your image?
Personal image is your letter of introduction.
Bear in mind that at work you are the image of the company, and you will affect positively, or negatively, the image projected by your company.
You are not only representing yourself, but you are also the company image, whether you are self-employed or employed.
What customers think of the company is influenced by the opinion they draw from its employees, not only on their professional skills and aptitudes, but also on the communication of their external image.
Various research findings have determined that the impact of the first impression is 55% of our physical image, 38% of our 38% of non-verbal communication and only 7% of verbal communication

How does image communicate?

The formula for success is almost as simple as it is mathematical: External image + Expression + Social skills + Attitude = Image codes.

• External image: clothing and accessories, body and facial typology, hair and make-up, colors, hygiene, etc. All these elements are exposed consciously or unconsciously. It is important to know and identify your own style.
• Expression: non-verbal communication (gestures, postures, facial expressions, paralanguage, proxemics, etc.) and verbal communication: You have to know how to manage non-verbal and verbal communication independently and also as a whole, depending on the message you want to convey.
• Social skills: these are the set of behaviors and abilities that allow you to interact and relate to others. A “hello” or “good morning, the way we treat each other, punctuality, etc. Everything influences the perception of our interlocutors.
• Attitude: behavior used and differentiated in a positive or negative way in an action.

Each of the codes together with the attitude you put in place will help you convey qualities that can be easily defined with qualifying adjectives: serious personal and professional image, dynamic, fragile, fragile, competent, aloof, arrogant, gentle, empathetic, sophisticated, bohemian, intellectual, cold, sympathetic…